Archive for the ‘Restaurant’ category

Starting a Restaurant – Business Cards

When you start a new restaurant you have to look at every possible way that you can think of to promote and advertise your new venture. Business cards are one excellent low-cost method of doing this and in this article we offer some tips on business card design for a restaurant business and we consider why this form of promotion is so important.

The Importance of Business Cards to a Restaurant

1) They allow you to casually get your message across to people that you meet on an everyday basis.

2) They are a marketing tool that enables restaurant owners to appear credible and professional when they meet people in both business and social situations. As well as offering polite details about who you are and what you do business cards can also be a kind of mobile advertisement that customers may refer to again and again, show to a taxi driver to direct them to your restaurant and even pass on to friends.

3) Business cards are something that you can hand a diner with their receipt after they have paid and attach to all written correspondence. Don’t hesitate to hand your patrons several cards if you have just opened your restaurant and ask them to spread the word if they were satisfied. Give plenty of personalized cards to employees to and they may proudly hand them around for you as well.

Card Design

You will undoubtedly seek out a professional designer to put your cards together. Here are some things that you may wish to discuss with them.

1) What information should you display? At the basic level you should have names, job titles, contact details and address. You may also consider displaying a photograph, website information and even a small map if you are in a location that is not so obvious. Include your logo on the card and also some kind of slogan if necessary to make it clear as to exactly what kind of restaurant you have.

2) Don’t let the card get too cluttered. You want a card that gets your message across clearly without confusing people.

3) Colors and Shape. Depending on your theme and the market that you are targeting you may consider going with loud colors or an unconventional shape to grab attention.

4) Consider using both sides of the card if you really have a lot of information that you need to display such as a menu or a map.

5) Include some kind of special offer on the card to encourage people to take action and reserve a table as soon as they see it.

Take some time to consider how business cards will fit in with your restaurants marketing efforts. This method of promotion, when used correctly can be a highly effective way to advertise your restaurant on a budget.

Restaurant Real Estate Listings: Tips for Listing Your Restaurant to Sell

Selling a restaurant can be tedious; it requires strategies that stimulate buying interest at the right time from the right parties. From local newspapers to global real estate directories, there are several places to generate interest in a food service establishment. The key to selling it quickly is not finding the single best place to advertise; it is advertising in multiple places, using listings that contain the right information and approach. Below are six tips that can help restaurateurs as they go about selling their establishment.

List nationally as well as locally

Some restaurant owners believe that only local buyers will be interested in their establishment. However, even if an establishment has a well-worn place in its community, national businesses-particularly chain franchises-buy up local properties every day. You might not envision your eatery becoming your town’s next fast food franchise, but a franchise could be the suitor that offers the best deal.

List on websites that only advertise restaurants

When investors are interested in food service properties, they often peruse realty websites that only feature food service establishments. While listing on general realty websites is also a good idea, listing on websites that attract food service investors is crucial for attracting serious buyers.

List on websites that advertise commercial properties

Some sellers do not realize that their property could be useful to parties outside of the food service business. Yet, just as many non-restaurants change hands and become restaurants, the opposite is also true. To attract the broadest range of buyers, it is important to list an establishment on at least two websites that sell nationwide commercial real estate.

Give potential buyers the information they need

Many restaurant real estate listings do not give investors the information they need to assess their interest in a property. For example, knowing how many seats an establishment has, the square footage of its kitchen and bar areas, how many parking spaces it offers, whether the lease in its service equipment is transferable, its average monthly utilities, and its annual property taxes are pieces of information that any investor wants to know.

When thinking about what information to list, think about what you would need to know if you were buying an eatery. Refrain from listing things that could cast your establishment in a bad light and crate a bad first impression.

Hire a professional photographer to take pictures

It is shocking how many properties look old, junky, and just plain odd when advertised in print publications and on realty websites. Many buyers’ first impression of an establishment is based on its online photo gallery at a realty website, which makes hiring a professional photographer a wise investment.

Consult a commercial realtor on how to sell a restaurant

As you prepare to sell, do not forget that restaurant realtors are an excellent source of information for how to sell a restaurant. Even if you are selling on your own, consulting a realtor, or a consulting service that specializes in helping people buy and sell restaurants, is an excellent way to improve your selling strategy.