Starting a Restaurant – Business Cards

When you start a new restaurant you have to look at every possible way that you can think of to promote and advertise your new venture. Business cards are one excellent low-cost method of doing this and in this article we offer some tips on business card design for a restaurant business and we consider why this form of promotion is so important.

The Importance of Business Cards to a Restaurant

1) They allow you to casually get your message across to people that you meet on an everyday basis.

2) They are a marketing tool that enables restaurant owners to appear credible and professional when they meet people in both business and social situations. As well as offering polite details about who you are and what you do business cards can also be a kind of mobile advertisement that customers may refer to again and again, show to a taxi driver to direct them to your restaurant and even pass on to friends.

3) Business cards are something that you can hand a diner with their receipt after they have paid and attach to all written correspondence. Don’t hesitate to hand your patrons several cards if you have just opened your restaurant and ask them to spread the word if they were satisfied. Give plenty of personalized cards to employees to and they may proudly hand them around for you as well.

Card Design

You will undoubtedly seek out a professional designer to put your cards together. Here are some things that you may wish to discuss with them.

1) What information should you display? At the basic level you should have names, job titles, contact details and address. You may also consider displaying a photograph, website information and even a small map if you are in a location that is not so obvious. Include your logo on the card and also some kind of slogan if necessary to make it clear as to exactly what kind of restaurant you have.

2) Don’t let the card get too cluttered. You want a card that gets your message across clearly without confusing people.

3) Colors and Shape. Depending on your theme and the market that you are targeting you may consider going with loud colors or an unconventional shape to grab attention.

4) Consider using both sides of the card if you really have a lot of information that you need to display such as a menu or a map.

5) Include some kind of special offer on the card to encourage people to take action and reserve a table as soon as they see it.

Take some time to consider how business cards will fit in with your restaurants marketing efforts. This method of promotion, when used correctly can be a highly effective way to advertise your restaurant on a budget.

How You Could Be An Environmentally Friendly Hotel Guest

The running of a large hotel, with its huge amount of hotel supplies and energy use, can have a fairly large negative impact on the environment. So much so that there are now many green hotels that use renewable energy resources when possible and other resources in more environmentally friendly ways.

These hotels are becoming more and more widespread, but there is still a long way to go before every hotel adopts this greener outlook. So what if there are no green hotels where you are staying? How can you do your bit to help the environment while away from home?

Well, even in a regular hotel, there are still ways in which you can help the environment, by using hotel supplies like hotel linen more conscientiously:

1) Whenever you are out of your room, make sure everything is fully turned off. This includes lights, TV, radio, heating and air conditioning. There are many people who abuse this, simply because they are not footing the electrical bill.

2) Bring a plug in night light from home and use this instead of leaving the room light on all night.

3) If the hotel is promoting any kind of recycling effort, make sure you join in.

4) If the hotel offers complimentary newspapers, either try and pass them along to someone else once you are finished with them, or try and recycle them some other way. You can either ask the management if they recycle papers or even bring them home with you and recycle them with your own papers.

5) Keep the wrapper intact and bring home the hotel soap; otherwise it will only go to waste once you leave.

6) Conserve water in the same way you would at home. Try and take short showers and don’t leave the water running while cleaning your teeth.

7) Most hotel lobbies offer a wide selection of tourist brochures. If you don’t need them, don’t take them. You can even return ones you have used to the rack instead of dropping them in a bin somewhere. This is a waste of paper.

8) Don’t pour water or take food that you don’t intend to drink or eat. Some hotels offer free self-service breakfast buffets in which you can pile your plate as high as you like. Some people do this just because they can, and end up leaving half the food they put on their plate. If you aren’t all that hungry, leave the food for someone who is.

9) Bring your own reusable mug rather than using several disposable plastic ones.

You can even ask the hotel not to change your sheets and towels every day. It isn’t particularly necessary to do this, hotels just do it as part of their service, as a courtesy. While some may be hesitant to break from policy, others should understand your requirements.

As you can see, a lot of these use common sense. Others simply involve reusing hotel supplies as you would your own at home. They may seem like small things but they can make a difference if enough people make an effort.

Food Truck Emerging Concept in Hospitality

The quote of very famous chef says “The greatest dishes are very simple. -Auguste Escoffier” Food & Beverage industry is one of the widest sectors of hospitality where Simplicity is defined by various prospects. “FOOD TRUCK” is the simplest example of street food served by moving vehicles. With a rise in disposable income of middle-class; expenditure on fast food, awareness of nutritional aspect, mobile lifestyle and requirement of food on the go has made this model a popular choice among the Indian population, both as customers and investors. According to a study, this industry shall achieve revenue growth at the rate of 3.7% in the next five years, which is a significant growth for a newly introduced industry.

It is becoming a selective choice over a regular restaurant for new entrepreneurship activity with low investments and minimal risks involved. Few of its benefits are listed below.

It is considered to be low investment with high-profit food business ideas, mainly because it involves least economical investment as against a sit-down restaurant. This is one of the main competitive advantages of running a food truck instead of a regular restaurant. Moreover, to lessen the capital investment buying a truck can be replaced with renting. Next, selection of equipments & machinery required can be managed according the span of menu, like kitchen equipment, including exhausts, grillers, heat lamps, and any other specialty equipment your particular food needs.

Another advantage is it does not require the investment in expensive utilities, hiring a wide range of staff and taxes applicable on regular restaurants. This cuts down the most of capital & operational investment, providing disposable income from the capital to spend on menu engineering & marketing. On the other hand, its operational costs are month-to-month and limited as per the need & scope of operations or can be paid flexibly to manage the cost factor, as well as it does not require to disturb the routine operation maintenance & repair are easily manageable & even replaceable without major capital investment.

They are more eye appealing & hygienic with better quality food value for money as described by most customers, so they have become the latest fad in food & beverage world.

It offers pocket friendly deals for all verity of consumers. Price range starts from Rs 10 to Rs 200 to Rs 500 varying in all possible aspects- veg or non-veg, starters to complete meal. In country like India, where there is no end for the street food items, menu changes at every 5 km providing infinity varieties to please the customer with budget friendly meals.

In comparison to street food, Food truck foods & services are observed more hygienic & better option because of many reasons like use of disposable cutlery, moveable structure which makes it easier to maintain & clean, set up is similar to restaurant so it can offer better nutritional quality in food as compared to street food, etc.

When it comes to take risk in business, this model is superior than regular startup restaurant with low risk factor. Restaurants are bounded with location, whereas, the food trucks are flexible. Location plays a major role in success of food & beverage outlet as it generates major footfall. This concept works on low price quality food so quantity sale is required to generate maximum revenue where location plays a major role.

Its mobility feature also works as marketing tool to create brand of own product & provides flexibility in operation like shifting from regular sale to being part of larger event as secondary source or certain part of menu & many more where the imagination of person takes.

They are also flexible in terms of modification of structures (menu engineering, service management, product designing & exploration of new products) as well as expansion of concept (product or business). As compared to regular restaurant, its dynamics are more versatile & adaptable to changes over time because of small set up, limited equipments & staff.

This has become the best platform for the new entrant in food & beverage industry, it allows having better control and more flexibility. This is seemingly the best avenue for first-time entrepreneurs since they can research, and experiment with their model before they venture into establishing a sit-down restaurant with high investments and risks. After gaining a comprehensive knowledge, one can then dive into a conclusion about what would work the best for their sit-down restaurant. The future of food trucks seems to move high on the profit graph in developing India.