Why Cloud Storage is a Better Idea for Small Businesses

Like big businesses, small businesses have varied requirements from infrastructure, IT deployment, daily operation, and manpower to data management. However unlike big businesses, small businesses have budget constraints that often limit their scope of expansion and expenditures in the needful projects. Despite the limitations it doesn’t mean that small businesses do not have options. In fact there is a plethora of options available for small businesses to fulfill their wide-ranging business requirements.

One of such options is cloud storage, also called as online storage, for data management, which is the biggest need of small businesses. Cloud storage is an answer to all the prayers related to data backup and restore of small businesses which are more prone to data loss/damage as compared to large businesses. According to a survey, 70% of the small businesses shut down within one year of their operations after they suffer major data. According to a survey conducted by Sage North America, about 62% small companies do not have a proper disaster recovery plan in place for safety from catastrophic disasters, man-made debacles, accidental deletions, thefts, power outages, hardware failure. In the same survey, it was concluded that around 33% of the businesses do not have data backup and recovery plans in place because there hasn’t been observed any catastrophic disasters or emergencies in their areas while around 30% said that “have never thought about it”. Around 28% of the participants said that they regularly back up their data because they have major data losses in the past.

This is the poorest scenario for any small business that needs to be able to run properly without facing operational hitches which may occur and recue in the absence of a proper data backup and recovery plan. If you run a small business from your home or office, you can understand how vital it is to keep your data organized and safe to be able to meet the tailor-made demands to your clients, protect your business ideas and information from competitors, and from employees who might take advantage of your personal or professional information for monetary purposes among other things.

The question that arises here is ‘why small businesses do not pay attention to data backup and recovery plans when they cannot prevent a tornado or other such catastrophic disasters, accidental deletions, thefts, power outages, or hardware failure for that matter from occurring’? Small businesses may be taking this risk because data management is not affordable for them. Besides, regular data backups and recoveries on several devices involve lots of hassles that put them off from maintaining proper data management plans. However with the onset of cloud storage, it has become extremely convenient and affordable for small businesses to maintain data. Businesses can back up their data as many times as they want and access it anytime, anywhere from their computers, Smartphones, tablets, servers, and networks etc. connected to the Internet.

Since your data is stored in a cloud server, which is the only place for all your digital possessions viz. emails, contacts, documents, images, family videos, music numbers, social network updates, and bank details etc., the cost of regularly data backups and recoveries drastically come down. It’s is because you don’t have to use multiple hard disks and/or USB devices to store your data. In the cloud server, your data is stored once and forever. You can access, add, delete, edit, re-edit, backup and restore your business data as many times as you want without going through the lengthy and cumbersome procedure.

In fact the data stored in a cloud server remains protected and safe from the tactics of hackers. Besides, cloud storage services are scalable as you can store higher volumes of data according to your needs. With cloud storage, it only takes a computer, server or mobile device with an active Internet connection or Wi-Fi to be able to manage the data. Such a flexibility and convenience is absent from the external storage media on which the cost of backing up and recovering data is also very high, in fact the highest.

Considering that cloud storage is the only contemporary, affordable, and viable solution for small businesses and users, several major tech giants including Microsoft, Amazon, Google, Netgear, and McAfee among others have come up with integrated cloud storage. Cloud storage is around 1,000 times more affordable than the external backup media whose reliability and safety are always at risk due to environment, physical conditions, catastrophic emergencies, accidental deletions, thefts, and other contingencies. Thus, if you own a small business, make sure that you cloud-power your data. It’s your choice to keep spending big money on the external storage media or spend only once and forever with a cloud storage services. It’s your choice if you want peace of mind or want to constantly run around losing business, clients, and money.

 

Small Business Marketing Plan – Increase Your Business Profit Without Breaking Your Marketing Budget

Most small business owners fail when it comes to their small business marketing plans. They’ve got excellent technical skills in their line of work, but that just doesn’t translate to having effective marketing skills.

As a result, profitability of many small businesses has been declining over the years. Ever increasing competition is making it more challenging in many ways. For those businesses that aren’t losing money, most are not producing the profit they could be if they knew how to market themselves properly.

These business owners usually just copy what they see other businesses doing, or they follow the advice of some media sales person. The problem is they copy the wrong types of businesses, and the media sales people typically only know as much about effective marketing as the business owner does.

Without the right kind of marketing system in place, the success of any business is by pure chance. To help remedy this situation, below are seven things a small business can do to increase profits while spending less on marketing.

1. Use the power of free stuff

Everyone likes getting free stuff and you can use that to your advantage. If your business lends itself to giving away free samples of your product, do that. It helps get people hooked on it. Business profits have boomed on this marketing model.

As Chris Anderson author of the book titled, “Free: The Future of a Radical Price” says, “You can make make money giving things away.”  In his book he talks about how businesses are giving away products and services they used to charge for, and in return, a percentage of their customers are buying something else. As a result, they are making more money than ever.

When you give something away, you often activate a universal law called the “Law of Reciprocity.” It says that when people get something free, they feel obligated to do something for you. Obviously it doesn’t work every time, but it does work enough of the time.

But there is another way to give away free stuff that can greatly benefit your business. When you do it right you get something very valuable in return: customer contact info…which leads us to the next tip.

2. Start capturing customer contact info and use it

One of the biggest mistakes small business owners make is not tapping their current customer base. They let customers visit their business (online or offline) all day long without ever trying to capture their contact info so they can continue to market products or services to them.

You likely know how expensive it can be to get a new customer. But you can market to your current customers for little or no cost. Capturing and using customer contact info can mean the difference between a profitable business and one that barely gets by.

Your business has more customer value in it than a customer can possibly digest in a short visit so if you aren’t continually marketing to your customers, you are throwing money away!

You can make customer contact capture easier simply by using the power of free from tip number one. Simply start a monthly drawing to give away something free and print some registration slips visitors can fill out. Also have people register online on your website.

Tell customers they only have to register once for all drawings and you will contact them monthly via email to let them know who won. Of course you will always include an offer for a product or service!

What do you give away? Anything with a perceived value makes a great free item. Free items do not have to be expensive. Buy something on sale at WalMart or at eBay and offer it. You can also offer free informational reports that help people solve their problems. People are always looking for ways to solve problems they are having.

Of course, once you capture this information you have to do something with it. If you’re too busy to take on any more work, then the next tip will help you out.

3. Use automated tools to keep in touch with customers

Once you have a customer list, I recommend you send a minimum of 25 “messages” a year to it. A message could be an email, direct mail piece, fax, or phone call.

If you don’t use an automated tool to do the work for you, you’ll likely be too busy to get the job done. When you automate, your messages go out regardless of how busy you get (the more messages that go out, the busier you’ll get).

One tool you can use is an email autoresponder, which is a web-based system that sends out emails when someone signs up. It sends out emails at intervals you set up. You can also set it up to send an email on a specific day, such as a holiday.

The great thing about an autoresponder tool is that you enter your messages in the autoresponder one time, then it automatically sends emails to your list. You can also broadcast messages any time you want.

Using this tool, keeping in touch with your customers is easy and it will help keep the competition from creeping in and stealing your customers because they’ve forgotten about you and the services you provide.

4. Stop marketing like you’re a big business.

Marketing a small business like it’s a big business is something almost every small business owner does. They just copy the marketing they see being done at large companies with big brands. This kind of marketing is called “brand identity,” “brand building,” or “image” marketing.

This is a HUGE waste of advertising money for a small business. You simply don’t have the resources you need to support a successful branding campaign.

Brand advertising typically has no “call to action,” (they don’t ask you to do anything). They just give you features of the product or service, or they entertain you without asking you to do anything.

Brand advertising is usually benefit free. The viewer has to determine if there is a benefit to them. It may contain a list of features and the user will have to assign their own benefit to each feature. It is usually focused on the product or provider of the product instead if the customer.

A successful marketing campaign for a small business is created around direct response marketing techniques.

5. Use old fashioned direct response techniques in new ways

The kind of marketing plan that works for a small business is direct response marketing. It doesn’t require a huge marketing budget to use effectively. It can be used for all types of products and services.

And the good news is that you don’t even have to hire an advertising agency to do it since it doesn’t require creativity. All you have to do is learn the basic structure of direct response marketing and you can easily increase the sales your business makes.

Direct response sales copy always asks the reader or viewer to take some sort of action i.e. “Call in the next 5 minutes, and we’ll include a free set of Ginzu steak knives!”.

It may ask for the sale directly if a full “sales presentation” was done (one-step advertising), or it may ask them to request more information (two-step advertising). It will at a minimum, ask the reader to take some form of “traceable” action so you know if it is working or not.

There should always be a headline for written advertisements! Never put your company logo at the top of a direct response advertisement. That’s brand advertising.

Whenever you create an advertisement in any form always look at them from the customer point of view. Look it and ask “Who gives a crap?” about everything in it. Do you think the customer cares about your logo. No! They care about what you can do for them. Put in benefits and not features. Let the customer know what’s in it for them. A successful direct response ad for a small business includes several things:

 

  • An offer to buy something
  • Sufficient information for the consumer to make a decision to act now (or directions on how to get more info)
  • An explicit “call to action” sooner rather than later
  • A clear way to respond such as a telephone number or web page
  • A means of tracking the response.

Direct response advertising is not just used for mail campaigns. You use it in all forms of media: print, web, mail, and broadcast. Take a look at all the advertising you are currently doing no matter where it is and start making the change now.

6. Use the Internet to advertise for free

Even though websites as we know them have existed since around the early 90s, only 49%* of small businesses currently have a website *9/08, Barlow Research. It’s surprising how many businesses do not understand how powerful this marketing tool is. If you don’t have a website, get one because there is no better source of free advertising!

The Internet has hundreds of “Web 2.0” websites where you post “content” for free. The content can be text, videos, or audios you create and it can lead people to your business. Plus, it helps establish you as an expert in your field.

EzineArticles.com is one such place you can post content. There was no charge to post this article. All I had to do is write it, post it, and then you found it.

You can put links in the “author resource” section, to drive traffic to a page on your website. The articles you post in EzineArticles can rank extremely well in Google search results with a little help from you.

You also want to get your business listed in places like Google Local if you do local business. Once again this is absolutely free.

Once you learn how to do use the Internet for promotion you’ll have a head start on the future of advertising and you get customers for free!

7. Outsource routine marketing tasks so you can work on the growing your business

One of the biggest problems small business owners have is that they get so consumed by working IN their business, they don’t have time to work ON their business. So no growth can occur.

When it comes to marketing yourself on the Internet, there are ways to use “virtual assistants” to do most of the work for you. A virtual assistant is someone you hire on a full or part-time basis who does the work for you.

But a virtual assistant is not a direct employee so you don’t provide benefits or have the normal hassles of an employee. They are usually located somewhere in the world that has low-cost wages so they are very affordable. That’s the beauty of the Internet and the communication it provides.

Virtual assistants aren’t just confined to small business marketing plan tasks though. They can do almost anything for you: reservations, schedule appointments, answer phones, customer service, send flowers, buy a present for your spouse, find someone to fix your car, website development, accounting, software development, writing, graphics, or anything you need.

There are lots of resources on the Internet that can help you find a virtual assistant.

Create Your Small Business Marketing Plan Now!

Use these seven marketing tips to start building your small business marketing plan right now. If you procrastinate, your busy life will get in the way of business growth. Even if you only take a little of the advice you’ve been given, you’ll find it can have a big impact on the profitability of your business.

 

Small Business Insurance Quotes – What You Need to Know

Every business, whether large or small, needs to have insurance coverage to help protect their assets. Small business insurance is very important to have in any case. From umbrella insurance to vehicle insurance, the right coverage to suit your business’ needs is available. However, now the question becomes: How do you find the right insurance for the best rates?

These types of business quotes are available from just about any insurance agency that offers such coverage. Quotes for insurance are just a standard part of their everyday workload. So, whenever you do ask for a small business insurance quote, no one will be unsuspecting.

Finding the Right Business Quotes for Insurance

So, how do you find small business insurance quotes? Actually, there are a variety of different ways that you can go about obtaining quotes for insurance for your business.

1. Make phone calls. Making phone calls in order to obtain insurance quotes has been the primary way to obtain the quotes for many years. It can take quite a bit of time in order to search through the hundreds of insurance agencies that may be in your local area, depending upon how many small business insurance quotes that you want to obtain. In this case, there may be many times when you will have to wait a day or more in order to receive the quote that you have asked for.

2. Search the Internet. On the Internet, a lot of times you can find websites that will help to guide you through the process of finding small business insurance quotes. Just tell the website your information and the type of insurance that you are looking for and they will get the quotes for you. Isn’t that great? This way has proven to be the fastest growing way to obtain a variety of different small business insurance quotes in the least amount of time. Many consumers are changing their methods.

What to Do When You Get the Quotes

Once you have received all of the quotes back from the insurance agencies that you are interested in doing business with, it will require a little time on your behalf to make an informed decision before purchasing the insurance.

1. Price: Of course, the price is the biggest determining factor for which insurance agency you will decide to go with. The price that the insurance agency offers you on your small business insurance quote is probably the best price that they could get you.

2. Amount of coverage: Make sure to compare the amounts of coverage of the small business insurance quote states. You will want to make sure that between the different insurance agencies that they have quoted you for the right coverage, the coverage amounts are comparable. Mistakes can happen, and unfortunately, this could be bad for your business. Just make sure that the quote is for what you asked for and in the right amounts.

In the end, after you get the small business insurance quotes and you have looked over them, you will be able to find the right insurance agency to do business with.